Digital transformation is the current talk of the support industry. And why wouldn’t it be? From reducing support costs, to improving agent efficiency, to enhancing user experience, it offers a myriad of benefits that ensure that relevance prevails. The more personalized and contextual the experience you offer across various verticals…
Let’s face it, we are living in an era where almost all information is barely an internet search away. Search engines like Google have made people accustomed to seeing relevant results almost instantly. This becomes an issue for organizations in terms of meeting customers’, employees’, and partners’ expectations around the…
In the good ol’ days, all technical writers had to do was collaborate with SMEs (Subject Matter Experts), format paragraph headings, and convert technical jargon into comprehensible language for the layman. Had you asked them about accessibility or user experience of their content, they might have laughed at you. They…
Online communities on Lithium play a crucial role in fostering long-term relationship between a brand and its customers. They enable easy access to answers and give users the ability to share their experiences. This improves knowledge sharing and gives customers an opportunity to resolve minor queries themselves. This is why…
Recently, a lot of enterprises have started looking for more capable search engines to enhance their search capabilities. At the same time, AI-powered enterprise search, also known as cognitive search, is making a lot of ripples. A large part of this sudden surge can be credited to the core technologies…
Let’s face it, every SMB and enterprise is now facing tough competition. New innovations are constantly rolling in and seem ready to take over the world. To continue making strides towards growth, you need to make smart business decisions. But how? Well, the answer lies in data. Analytics uses endless…
Technology Services World (TSW) 2018 San Diego is barely a week away and we cannot wait to meet and plan your support-led expansion! TSW is an annual conference hosted by the Technology Services Industry Association (TSIA) which brings together the brightest minds from the sales and support industries. This makes…
“Tracking marketing is a cultural thing. Either tracking matters or it doesn’t. You’re in one camp or the other. Either you’re analytical and data-driven, or you go by what you think works. People who go by gut are wrong.” ~ Stuart McDonald, CMO - Freshbooks Tracking content’s performance is of…
SearchUnify’s primary emphasis is, being in compliance with any existing decrees and regulations pertaining to the collection, distribution and utilization of any data, including personal identifiable information. With the initiation of the General Data Protection Regulation (GDPR) in the European Union, Grazitti Interactive with its product SearchUnify vows to its…
Relevance is the driving force behind every effective search solution. After all, what good is a search that does not even fetch the right results? A study by Advanced Web Rankings revealed that average users do not look past the initial five results on the first result page. This implies…
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