Mountain View, CA | August 1, 2022 – Today, the Business Intelligence Group named Automation Anywhere, Inc., a global leader in Robotic Process Automation (RPA), as a winner in the ‘User Experience Optimization’ category in the 2022 Sales and Marketing Technology Awards program, also known as The Sammys. The Sammys honor organizations and products helping to solve the challenges organizations have connecting and collaborating with prospects and customers.
Automation Anywhere has always strived to provide an exceptional user experience in a fast-changing world. The company offered all the technical information on the website for seamless adoption of its assortment of RPA and bot products. And with customer-centricity and self-service success at the core, the team at Automation Anywhere desired to elevate the experience across digital channels.
To that end, they decided to implement a unified cognitive platform: SearchUnify. The bonafide duo proliferated their user experience expeditiously and the proof lies in the impact numbers. The search yielded valuable information that amplified successful search result conversions from 38% to 51% in under a year. Moreover, the daily average for Searches with No Results dropped by 150%. In addition to this, more than 8500 new users were witnessed on the website with an average session duration of about 9 minutes, up from 5 minutes earlier.
Upon receiving the award, Siva Ganapathy, Sr. Director, Global Website Marketing, Automation Anyhwere, said, “Crafting user experience has always been a priority for us. Winning prestigious awards like The Sammys exhibits our steadfast commitment to putting the best foot forward for the same. The implementation of SearchUnify helped us to significantly expedite proactivity and take giant strides towards UX success. Having said that, we strive to continue on the path to elevating user experience.”
“We are proud to reward and recognize Automation Anywhere for their innovation and dedication to helping both the organization using their technology and the ultimate consumer,” said Maria Jimenez, Chief Nominations Officer, Business Intelligence Group. “It was clear to our judges that their efforts will improve how we all connect with the brands we love for years to come.”
About Business Intelligence Group
The Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in the business world. Unlike other industry award programs, business executives—those with experience and knowledge—judge the programs. The organization’s proprietary and unique scoring system selectively measures performance across multiple business domains and then rewards those companies whose achievements stand above those of their peers.
About SearchUnify
SearchUnify is a unified cognitive platform that fuels the unification of disparate data silos to build a centralized content repository, an insights engine that articulates analytics to monitor KPIs and react to changing trends in real-time. It powers multiple next-gen applications including Intelligent Chatbot, Escalation Predictor, Agent Helper, KCS Enabler and Community Helper – all of which elevate & personalize the experience of customers, agents, community managers, knowledge workers, and support managers.
Media Contact
Aanchal Dhar
Senior Social Media Manager, SearchUnify
pr@grazitti.com
