THE ART AND SCIENCE OF ADVANCING CUSTOMER LEARNING EXPERIENCES
Speakers
Samantha Valladao Image
Samantha Valladao
Customer Education Program Manager
Thought Industries
Vishal Sharma Image
Vishal Sharma
Chief Technology Officer
SearchUnify
Register Now
Barun Tayenjam
barunt@grazitti.com
As products get more complex and customer education shifts to more asynchronous, bite-sized learning, now is the time for organizations to scale their customer education programs. In fact, recent research by IDC and Thought Industries suggests that investing in customer and extended enterprise education helps organizations gain 10% to 16% on key metrics across every segment of the customer life cycle.
But leveling up customer education programs and enabling an effective learner experience often falters when:
Learning content is spread across multiple platforms
The learning is not organized in a taxonomy that’s meaningful to the learners
The learning content is not organized into personalized, self-serve learning pathways that are easy to follow
Organizations do not track both formal and informal learning experiences to map to adoption rate
Join Samantha Valladao, Customer Education Program Manager, Thought Industries, and Vishal Sharma, CTO of SearchUnify as they discuss some key considerations for building a customer education strategy based on organizational maturity, using your learning management solution to center your learning value proposition, and putting cognitive technology to use in improving learning content searchability and tracking learner performance.
